http://www.bnet.com/blog/small-biz-advice/10-words-that-should-never-appear-on-your-website/966?tag=content;drawer-container
“Innovative.” Just about every company claims to be innovative. Most aren’t. You don’t have to be innovative to be successful. But if you truly are innovative, show me. Describe products you developed. Describe processes you modified. Give me something real — then I’ll know you’re innovative.
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