Imagine a media plan with 20 or 30 different formats where you need to do the .gif and the .swf. Well, these people from 4delite have created a tool to do all those formats all al once in the same process so the workflow would be really faster and cheaper than now.

The project runs under a Flex framework, at least that´s what they say in their blog. For the back side they ask for .NET, C#, WSDL and XML. Take a look at the video:

It looks great! Perhaps it´s too much to say that in a campaign you have to do seven thousand banners but the way it works looks fast and effective.

The cost is about 50 dollars every mont for little commerce, big customers should ask

Here is a slideshow about the tool:

7776 ads

View more presentations from 4delite.

+info in their blog, price catalogue, web o or youtube channel

Social Media Banner

I have just found from a friend a post about Social Media Banner and I wanted to see it from a technological point of view.

Let´s have a look to it!

This is the banner:

Really strange format I must say! (339.25x273.9)

So. How is it made? I think it has just four clicktags one for the site and the others to post to the social sites (in this case Twitter, Facebook and a social web from Nederlands). Works with .asp

In fact the .fla file is exported to Flash 8. The urls go like this:

Generic Clicktag

http://www.belcompany.nl/NL/Alle_Toestellen/Hi/nokia_n900.htm?utm_campaign=detroit_hi-nok-n900_11jan10&utm_medium=banner&utm_source=detroit\';

Clicktag to share on Twitter

http://twitter.com/home?status=Gratis%20Nokia%20N900%20met%2012%20maanden%20onbeperkt%20internet!%20Gespot%20@%20http://bit.ly/5yq0jM\';"

Clicktag to share on hyves-share

http://hyves-share.nl/button/tip/?tipcategoryid=12&rating=5&title=Gratis%20Nokia%20N900%20met%2012%20maanden%20onbeperkt%20internet!&body=Gespot%20@%20[url=http://bit.ly/6Ngo9y]BelCompany.nl[/url]\';"

Clicktag to share on Facebook

http://www.facebook.com/share.php?u=http://bit.ly/6UfYMm&t=Gratis%20Nokia%20N900%20met%2012%20maanden%20onbeperkt%20internet!\';"

On the buttons:

twitter_bt.onRelease=function(){

getURL("http://twitter.com/home?status=Checking%Social%Media&Banners%from%http://bit.ly/dpi1Wy%and%http://fernando-comet.blogspot.com/index.html", "_blank")

}

facebook_bt.onRelease=function(){

getURL("http://www.facebook.com/share.php?u=http://fernando-comet.blogspot.com/index.html", "_blank")

}

More info:

Social Media Banners

YAhoraQue

Axion: Banner Concerts

Following our speach about new formats, we already talked about RichMedia, today we will talk about really creative banners.

I found it on Estrategias, NetCandy and TheSlogan.com

This idea comes from a bank. The target is young people from 20 to 30, do they like music? Yes they do. Next step: Place concerts in little banners so bands can upload their concerts to the banners. You can see an example in BannerConcerts, more details of the campaign in the official site.

Great!

Banner-Concerts from el blog de yahoraque on Vimeo.