1. Mountain Climbers
You want to start a business to achieve something special and leave your mark on the world. You set big goals, and friends describe you as “driven.” For you, life’s greatest moments occur when you achieve a hard-won objective.
2. Freedom Fighters
You want to start a business because you can’t stand working for someone else. You like making the decisions and controlling things. For you, building a business represents the ultimate in freedom to decide what to do and how to work.
3. Craftspeople
You take pride in your work and melt when somebody recognizes your unique skill or ability. You want to start a business because it will allow you to do what you’re really good at.
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