The Fastest Way to Build a Million-Dollar Business

Step 1: What is the ideal number of customers?

As you plan your million-dollar business, first consider the number of customers you think would be ideal. For example, ask yourself if it would be easier to generate $100,000 in sales from 10 customers or $10,000 from 100 customers. I would imagine a business with only 10 clients would sell to other businesses and have perhaps two partner-level salespeople. A business with 100 customers, each buying $10,000, likely would also sell to other businesses but could get away with perhaps two or three more-junior salespeople.

Step 2: Pinpoint the ideal number of products

Next, look at the number of products that would be the ideal portfolio to get to the $1 million mark. Would it be easier to sell $1 million worth of one product or $200,000 worth of five products? How about $100,000 of 10 products? Keep weighing the relationship between the market potential for any one product against the complexity of managing multiple product or service lines.

Step 3: Pick the ideal number of locations
Step 4: Pull it all together


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