Image: Wealthy couple © Digital Vision, Getty Images
What does it take to be considered rich in 2010? The old million-dollar standard seems defunct now that this amount is often touted as a minimum that should be saved for a comfortable retirement. Let's look at some recent attempts to pinpoint the new standard of wealth.

Movies

In the movie "Austin Powers: International Man of Mystery," Dr. Evil, the villain frozen in the '60s and thawed in modern times, tries to extort $1 million from the world's leaders -- and they all laugh. Dr. Evil later figures out that he needs to ask for much more money -- $1 million just isn't a significant sum. The bad doctor later ups his demand to a suitably sinister $100 billion.
Another popular reference to our changing standards of wealth occurs in "The Social Network," a 2010 movie about the founding of Facebook. A conversation between Justin Timberlake's Sean Parker character and Andrew Garfield'sEduardo Saverin character goes like this:
Sean Parker: You know what's cooler than a million dollars?
Eduardo Saverin: You?