“How should I use social media in my job search?”

 

Social media, such as Facebook, are powerful tools that can help or hinder a job seeker. It is all about being appropriate. Use social media to leverage your network as you search for your next position. Let people know what you are looking for and ask them for an introduction to anyone who is working at your target company. Use social media to find key people to connect with in the industry or company you are considering.

You may also need to do some housecleaning on your personal social media pages. Make sure your social media profiles are not offensive or distracting from the image you are trying to portray. Do not have photos up from college drinking with your buddies at your favorite bar. You are a job seeker, not a party animal.

Choose your words wisely. Do not have offensive language or obscenities on your pages. If you wouldn't want your mother, grandfather or spiritual advisor reading it, remove it. This rule is not limited to what you post, but also to what your friends and colleagues are posting. If someone comments on your photo, and you think it may be inappropriate for a professional audience, delete the photo or comment if you can.

Avoid comments about hot-button issues such as religion, politics and controversial topics. Regardless of how passionate you are about a topic, be leery of voicing your opinion in a public arena. Perform a search on yourself online — you may be surprised at what surfaces. You don't want to be disqualified from a potential opportunity because your social media persona is misrepresenting you.