Monday, July 18, 2011

Crisis Management Book Summary#5 Containment

1-Act quickly and decisively. Delay will only allow the situation to grow worse.

2- Put people first. Building , inventory, credit rates, and corporate reputations can all be recouped; the lives of customers and employees cannot.

3- Get top people to the crisis scene as quickly as possible. This will demonstrate that the crisis is being taken seriously.

4- Communicate liberally. This is the best way to counter rumors and speculation.

...When the right course of action is not clear. let your training , your values, and instincts guide you.

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