The Messenger Really Matters

http://www.hrbartender.com/2011/employee/the-messenger-really-matters/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HrBartender+%28hr+bartender%29

“It’s the message that is important, not the messenger.”

While I agree the message is important, the messenger is equallyimportant.  In fact, for some situations, the person who delivers the message can change the entire dynamic.  Here’s an example:

A company is struggling with their revenues.  The sales forecast isn’t good.  The organization must do a significant layoff to survive:

Can a representative from an outplacement firm deliver the message?  Sure they can.  Most people will call the company insensitive for doing such a thing.