Wednesday, July 6, 2011

The Four Levels of Business Knowledge

http://www.bnet.com/blog/salesmachine/the-four-levels-of-business-knowledge/16517?tag=content;drawer-container


  • Level 1: Data. This consists of points in a domain, the sort of material that’s typically provided as the result of searching the Internet or various data bases.
  • Level 2: Information. At this level, the data has context and purpose. The data points make sense in relation to each other and begin to tell a simple story.
  • Level 3: Insight. Human creativity begins to come into play. A human understands and decides what’s important and what the information actually means.
  • Level 4: Wisdom. Human creativity is now predominant. Based upon experience and insight, the human decides what needs to be done to accomplish a goal.

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