Mobiles and iPods lead to rise in FM Radio Listeners!

Ever wondering which media is making waves across the Indian sub-continent, not LED or LCDs but it’s the free wave FM Radios, that has been buzzing across students, professionals, or house wives etc.

According to a recent announcement in various FM radio channels, Hansa Research, a pioneer in IRS Survey states that there has been a tremendous rise in the popularity of radio in recent times. According to AP. State Co-ordinator for IRS, Korrapati Venu Gopal, the rising sales of mobile phones, iPods and handheld mini radios, have also led to the rising radio users.

Hansa|GCR, headed by Ashok Das, the founder CEO, once a 13-employee office in India has soon catapulted into a humongous international research organization spread across India and USA and currently employs around 250 employees worldwide.

Interestingly, Radio has become the most notable medium for many commuters in cars, bikes and individuals to keep track of traffic in twin-cities. Moreover, most of them rely on radio as it is the cheapest and free means to listen to breaking news etc.

No doubt, why more and more advertisers are queuing up to radio stations.

Keep watching this space for more news and updates.

Until then, its Venky, Signing Off!

You can contact the author at: businessbanter@gmail.com